Grow the good, break the bad, cut the crap, and prioritize people.

This is how (I help) careers and businesses flourish.

Great strategists have green thumbs.

Think of your career or business or experiment as a garden - growth being reliant on a combination of aligning with contextual patterns and making well-timed interventions. A seasoned strategist is like a gardener, creating ideal conditions for growth across a constantly-changing ecosystem - and good growth looks like turning conversations into ideas, ideas into plans, plans into projects, projects into enterprises, and enterprises into cultural impact that generates new conversations (close loop).

My style is collaborative and holistic; I look at any given challenge through 4 lenses (see chart below) - before figuring out which part needs cultivating or pruning or both. Then once we are agreed on a plan of action, I work flexibly to ensure the work gets done on your timeline, within your budget, and beyond your expectations.

My clients are individuals seeking guidance, leaders seeking solutions, teams seeking gameplans, investors seeking assurance, and innovators in search of new horizons.

Most of my case studies have NDAs, so here are 40 logos that roughly represent 20 years.

I’ve always been good at growing invisible things.

Things like Awareness, Clarity, Confidence, Efficiency, Momentum, Relevance, and Understanding… things that only become visible in the form of people nodding in boardrooms, in creative reviews, in workshops, and in my accountant’s office.

My career as a strategist began in New York City the day before 9/11. The front-row seat for citywide devastation gave me a guiding principle for navigating corporate industries and city life: avoid humans who behave like businesses and support businesses that behave like humans. 

While 9/11 aftershocks were still rattling the global economy, I ignored the rules for getting promoted and focussed instead on sharpening my strategic instincts across disciplines, media channels, and agency models. By following my curiosity I gained a solid track record for inspiring teams, winning pitches, and deepening partnerships within market research, public communications, brand architecture/development, design strategy, innovation management, and business growth consulting.

Along the way, I also became an art curator, by growing the same invisible things for artists as for global brands. Within the last decade, I produced an annual exhibition in 5 countries, moved from New York to London to Berlin, married my favorite ex-colleague, and had 2 kids. These days my mission is a lot simpler: I contribute to our collective future by helping commercial and creative ventures to achieve good growth. And I couldn’t be more grateful for my life’s work.