Interview in Business Review, 21.07.2017
How to lose friends in 5 mins.
Introducing myself to design innovation peers in Berlin was a little nerve-wracking - until I learned that the format was a timed 300-second presentation. I love limitation challenges (!) so rocked up, dropped some truth bombs and basked in well-earned infamy for the rest of the night.
Full disclosure, I have a lot of love for Adidas, both brand and business - so when they asked me to say some inspiring words about the evolution of retail, I was initially miffed. Sexy analogy to the rescue! By likening retail eras to dance styles, I was able to put juggalos firmly on the corporate radar. Achievement unlocked.
Interview with Creative City Berlin, 13.02.2017
So... what's up with Water?
Definitely not the weirdest assignment I've ever been given, but the expense : vagueness ratio was initially concerning. Our friends at Sperry really wanted to understand the cultural significance of water in Cuba, so I went to investigate - and even had my shoes custom-designed by Havana's most eminent tattoo artist.
Designing a time-efficient process for industry giants to co-innovate together, is as crazy-difficult as it sounds. Cisco was a fantastic client for almost 2 years - they even let me be in this summary video when we pilot tested on my home patch!